Fluent (FLNT) has unveiled its enhanced Fluent Identity Graph, aiming to improve personalization and optimize results for its advertising, partner, and consumer channels. This strategic enhancement is a part of Fluent's wider suite of commerce media solutions.
In a significant collaboration, Fluent has partnered with Experian (EXPGY) to bolster its proprietary identity graph with deeper consumer insights. This strategic alliance involves integrating Experian’s extensive online and offline identity data with Fluent’s database of over 200 million first-party profiles. This integration aims to offer a more comprehensive and privacy-compliant view of consumer digital identities across various platforms and devices.
The augmented identity graph is designed to support Fluent in delivering highly tailored marketing strategies, ultimately benefiting advertisers and consumers by ensuring relevant and effective interactions. This initiative underscores Fluent's commitment to leveraging data-driven insights to enhance commerce media effectiveness.
