OpenAI, the artificial intelligence company backed by Microsoft (MSFT, Financial), is reportedly working on a social media platform built around its generative AI technology, according to The Verge.
Sources told the outlet that the idea is still in the early stages, but an internal prototype includes a social feed centered on image generation through ChatGPT. It's not yet clear if the project will launch as a new app or be folded into the existing ChatGPT platform, which OpenAI CEO Sam Altman recently said reaches about 10% of the global population.
OpenAI hasn't commented publicly on the report.
The news lands as tensions between Altman and Tesla (TSLA, Financial) CEO Elon Musk continue to grow. Musk, a co-founder of OpenAI who is now suing the company and Microsoft, reportedly made a $97.4 billion all-cash offer to acquire OpenAI earlier this year — a bid Altman rejected. Altman later joked online that OpenAI would buy Twitter, now X, for $9.74 billion.
Musk's xAI, a rival to OpenAI, recently completed an all-stock acquisition of X. Its Grok chatbot, now available in a standalone app, pulls from X's social posts to train its AI models.