- VERB Technology (VERB, Financial) acquires AI video commerce platform Lyvecom in a deal worth up to $8.5 million.
- The acquisition aims to integrate advanced AI capabilities into VERB's MARKET.live platform.
- The global online video platforms market is poised to hit $117.35 billion by 2034, with a 25.20% CAGR beginning in 2025.
VERB Technology Company, Inc. (VERB) has finalized the acquisition of Lyvecom, an AI-powered video commerce platform, in a deal valued at up to $8.5 million. The transaction includes an upfront payment of $4.225 million in cash, SAFE repayment, loan satisfaction, and restricted shares. Performance-based earn-out payments could reach up to $3 million over 24 months.
The acquisition is set to enhance VERB's MARKET.live platform by incorporating Lyvecom's AI-driven technology, enabling brands to offer omnichannel livestream shopping experiences across websites, apps, and social media while maintaining control over audience, content, and conversions. This strategic move positions VERB to leverage the growth of the online video platforms market, expected to reach $117.35 billion by 2034.
The integration will introduce AI-powered features such as automated content creation and virtual shopping hosts. VERB's CEO emphasized that the acquisition will allow brands to engage with consumers directly across various platforms, meeting customer privacy preferences and offering a unified shopping experience.
