- MultiSensor AI (NASDAQ:MSAI) launches "CBM Superstore," expanding its industrial monitoring market reach.
- The platform includes products from top brands like FLIR, FOTRIC, Seek, and IRISS.
- The webstore supports MSAI's strategic shift toward software-based solutions, enhancing customer accessibility.
MultiSensor AI (NASDAQ:MSAI), a leader in condition-based monitoring and predictive maintenance, has launched the "CBM Superstore," a new e-commerce platform designed to expand their market reach. Initiated under the leadership of Michael Primsky in the first quarter of 2025, the online store initially featured MSAI's proprietary ICI brand thermal sensors and has since grown to include products from established manufacturers such as FLIR, FOTRIC, Seek, and IRISS.
The "CBM Superstore" provides a comprehensive range of handheld and fixed-mount thermal sensors, alongside "buy it now" options for MSAI's software and inspection services. This approach aligns with MSAI's strategic shift towards software-based solutions, promoting MSAI Connect enabled Sensors and enhancing their ecosystem approach.
By consolidating products from multiple brands into a single digital marketplace, MSAI aims to streamline the purchasing process for predictive maintenance and condition-based monitoring solutions. The webstore, accessible at buy.infraredcameras.com, marks a significant modernization of MSAI's sales strategy, aligning with the growing B2B e-commerce trends.
Joshua Bondele, MSAI's Vice President of Sales, noted that this new sales channel allows customers to explore, purchase, and deploy their offerings with greater speed and convenience. The initiative demonstrates MSAI's commitment to expanding their customer reach and supporting Industry 4.0 adoption trends by leveraging an efficient online sales model.
