- The Digital Dept., a subsidiary of Dolphin (DLPN, Financial), hosted its most successful BRANDEdit influencer event to date in Los Angeles.
- The two-day event attracted nearly 150 creators and featured notable brands such as MaryRuth Organics, Crocs, and Saysh.
- Plans are in place for further expansion in 2025 with events scheduled in NYC, Nashville, and during New York Fashion Week.
The Digital Dept., a subsidiary of Dolphin (NASDAQ:DLPN), announced the resounding success of its latest BRANDEdit experience held in Los Angeles on April 9-10, 2025. This two-day influencer event marked the highest-grossing BRANDEdit to date, attracting nearly 150 creators to a custom-built grocery store setup. The event featured partnerships across wellness, fashion, beauty, food, and lifestyle sectors, showcasing brands such as MaryRuth Organics, Lovisa, Crocs, Saysh, and EyeBuyDirect.
A key highlight was the presence of Olympic legend Allyson Felix, co-founder of Saysh, who attended to engage with the creators. The event demonstrated significant cross-division collaboration within Dolphin's ecosystem, featuring clients from multiple subsidiaries. The BRANDEdit platform, which made a strong impact in 2024 by generating over 170 million social impressions across five events, plans to expand in 2025. Upcoming events include NYC Sky Lounge Experience in May, Nashville's Backstage Pass Experience in June, NYFW Experience in September, and a Holiday Apres Ski Experience in November.
This BRANDEdit event not only set a revenue record but also highlighted the synergies within the Dolphin family. It served as a pivotal moment of cross-division collaboration, with brands like Crocs, Provocativo, and Saysh participating through their relationships with The Digital Dept. and other Dolphin subsidiaries. The success of the event underscores Dolphin's commitment to creating innovative and impactful marketing experiences.