Lifeist Wellness (LFSWF, Financial) has unveiled a refreshed version of its Mikra brand, highlighted by a new e-commerce platform and strategic digital enhancements aimed at boosting revenue. This pivotal move aligns with the company's 2025 strategic objectives, as demonstrated by the launch of the revamped Mikra website, featuring baseball icon Jose Bautista as a collaborator.
Central to this relaunch are Bautista’s signature product lines, "Clarity" and "Focus," which are prominently featured. These developments are part of Lifeist's strategy to enhance online sales of Mikra’s nutraceuticals, focusing on improved commercial outcomes. Additionally, Mikra introduces three new formulations: Clarity, Hydrate, and a reformulated version of its Calm product.
Clarity is crafted to improve brain health and alleviate mental fatigue, incorporating ingredients like Acetyl-L-Carnitine, Citicoline, and Lion’s Mane Extract. Hydrate is an advanced electrolyte solution designed to enhance cellular hydration and muscle performance, available in refreshing flavors such as Lemon Lime and Blood Orange Passionfruit. Lastly, Calm is a stress support formula that includes botanicals like Passionflower and Chamomile, complemented by components such as L-Theanine and GABA, aiming to foster relaxation and emotional balance.
