- Xtep International Holdings (XTEPY, Financial) was recognized as the Global Leading Brand in Running Shoe Sales in 2024.
- Xtep sponsored 44 marathons in China, achieving the highest wearing rate among marathon participants.
- The global running shoe market reached $51.3 billion in 2024, driven by increased health awareness and marathon participation.
In 2024, Xtep International Holdings (XTEPY) reached significant milestones in the global running shoe industry, being acknowledged by Frost & Sullivan as the Global Leading Brand in Running Shoe Sales. Xtep has excelled in China's marathon scene, securing the top wearing rate among participants.
The global running shoe market experienced significant growth in 2024, reaching a total of $51.3 billion. This expansion is attributed to a growing emphasis on health, leading to increased participation in marathon events worldwide. Specifically, China hosted 749 road races, engaging more than 7.04 million participants.
Xtep strategically enhanced its presence in the running sector, sponsoring 44 marathon races across China in 2024. The company's flagship product, the 160X series, has gained global recognition due to its advanced technology and performance features.
Since its strategic focus on running footwear began in 2007, Xtep has evolved from a mass sportswear brand into a professional running brand. The company now offers comprehensive services, including foot shape analysis, gait analysis, and training guidance, catering to both professional marathon runners and recreational athletes.
