- WSFS Bank appoints Rebecca Seeman as Senior Vice President, Chief Operating Officer, Consumer Banking.
- Seeman will focus on sales enablement, product management, and consumer finance under WSFS' mission.
- WSFS Financial Corporation holds $20.5 billion in assets and operates 115 offices across several states.
WSFS Bank, the primary subsidiary of WSFS Financial Corporation (WSFS, Financial), has announced the appointment of Rebecca Seeman as Senior Vice President, Chief Operating Officer, Consumer Banking. Seeman brings nearly two decades of experience in the banking sector, with a diverse background in roles such as strategic planning, client and associate experience, and change management.
Reporting directly to Shari Kruzinski, Executive Vice President and Chief Consumer Banking Officer, Seeman will oversee critical functions including sales enablement, product management, and application strategy. Her role will also expand into consumer finance and business insights, aligning with WSFS' commitment to exceptional client service. "Rebecca's impressive career and expertise make her an ideal fit for WSFS' mission," noted Kruzinski.
WSFS Financial Corporation, a robust financial institution with $20.5 billion in assets and $89.6 billion under management as of March 31, 2025, operates 115 offices primarily located in Pennsylvania, Delaware, and New Jersey. The company offers a wide range of financial services including commercial banking, consumer banking, and wealth management, contributing to its status as one of the oldest banks in continuous operation in the United States.