- SharkNinja, Inc. (SN, Financial) appoints Michelle Crossan-Matos as Chief Growth Officer to enhance consumer-first approach.
- Crossan-Matos aims to expand SharkNinja's global growth and consumer experience strategies.
- She brings over two decades of leadership experience from Ulta Beauty and Samsung Electronics.
SharkNinja, Inc. (SN), a global leader in product design and technology, announced the appointment of Michelle Crossan-Matos as the new Chief Growth Officer (CGO). This executive position is a strategic move to further deepen the company's consumer-first mindset while enabling SharkNinja’s roadmap for sustained growth. Crossan-Matos will report directly to the CEO, playing a pivotal role in amplifying the focus on consumer experience across all business facets.
The appointment comes as SharkNinja aims to scale its global operations, venturing into new markets and retail channels. Crossan-Matos will lead the cross-functional planning and execution of the company’s organic growth strategies, ensuring seamless integration of the consumer-first approach at every organizational level.
With an impressive background in marketing and brand strategy, Crossan-Matos previously served as Chief Marketing Officer at Ulta Beauty, where she was instrumental in launching initiatives that fostered deep consumer engagement. Her career also includes senior roles at Samsung Electronics America and Procter & Gamble, equipping her with invaluable insights into beauty, electronics, and luxury segments.
SharkNinja, headquartered in Needham, Massachusetts, continues to drive innovation in the consumer products sector with its renowned Shark and Ninja brands. The company's commitment to enhancing consumer experiences through innovative solutions positions it for substantial growth in the competitive market landscape.
