- Purple Innovation, Inc. (PRPL, Financial) launches the Rejuvenate Mattress Collection, featuring advanced DreamLayer™ technology and GelFlex Grid® for unparalleled luxury sleep.
- Prices range from $4,999 to $7,999, with models offering significant pressure relief and temperature regulation improvements.
- The collection is available through Purple.com, in retail stores, and select nationwide retailers, expanding Purple's market reach.
Purple Innovation, Inc. (PRPL), a leader in mattress technology, has unveiled its new Rejuvenate Mattress Collection. This premium line, featuring the proprietary DreamLayer™ technology and GelFlex Grid®, promises an elevated luxury sleep experience. The collection's four models—Rejuvenate, Rejuvenate Plus, Rejuvenate Premier, and Rejuvenate Ultimate—are priced between $4,999 and $7,999, reflecting Purple's strategic move into the luxury mattress segment.
Key benefits of the Rejuvenate collection include up to 35% more immersion and a 71-91% reduction in high-pressure regions, offering superior pressure relief, especially for side sleepers who experience a 23% decrease in peak pressure. The innovative GelFlex Grid® ensures enhanced support and temperature control, making hot nights a thing of the past.
The Rejuvenate model incorporates a 2-inch GelFlex Grid® for adaptive support, while the Rejuvenate Plus boasts a 3-inch Grid, providing 50% more pressure-relieving material. The Rejuvenate Premier features four inches of GelFlex, and the Rejuvenate Ultimate offers a luxurious 5-inch Grid configuration for unparalleled comfort.
Available for purchase online at Purple.com, in Purple's retail stores, and through select nationwide retailers, the collection aims to maximize market reach while maintaining brand control. This strategic expansion into the high-end mattress market positions Purple to compete directly with established luxury sleep brands, enhancing their market presence and diversifying revenue streams.
