- Wix (WIX, Financial) partners with ActiveCampaign to enhance customer engagement and marketing automation.
- The integration offers seamless data synchronization, scalable marketing automation, and centralized reporting.
- The partnership targets businesses of all sizes, including multi-location brands and franchises.
Wix.com Ltd. (WIX) has announced a strategic partnership with ActiveCampaign to deliver an integrated solution that combines Wix's website building platform with ActiveCampaign's advanced marketing tools. This collaboration aims to enhance customer engagement and marketing automation, providing a streamlined solution for businesses of varying sizes, particularly benefiting multi-location brands and franchises.
The key features of this integration include seamless data synchronization between platforms, enabling businesses to better manage customer interactions and marketing efforts. The incorporation of scalable marketing automation allows companies to effortlessly create and distribute highly personalized campaigns based on customer insights gathered from Wix sites and landing pages.
Furthermore, the partnership introduces comprehensive centralized reporting capabilities, offering businesses a holistic view of performance metrics such as customer engagement and sales conversions. For franchises and multi-location businesses, the enhanced multi-location management feature simplifies the process of maintaining brand consistency across multiple sites through ActiveCampaign HQ.
"Whether managing a single site or hundreds of locations, Wix and ActiveCampaign provide an intuitive, scalable solution that simplifies workflows and allows businesses to focus on growth," stated David Schwartz, VP of Product at Wix. The integration is available for all Wix users with an ActiveCampaign account, serving businesses in over 170 countries.
