Amazon (AMZN) Faces Margin Squeeze Amid Tariff Challenge

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Apr 29, 2025
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Key Takeaways:

  • Amazon faces significant economic pressure from tariffs impacting retail margins.
  • Analysts project a potential 32.16% increase in Amazon's share price over the next year.
  • Despite challenges, Amazon's average brokerage recommendation remains "Outperform."

Amazon Confronts Economic Challenges

Amazon.com Inc (NASDAQ:AMZN) is currently navigating the rough waters of economic hurdles, particularly the impact of tariffs. This financial strain poses a threat to its retail margins and market share. Evercore ISI's Mark Mahaney points out the crucial decision Amazon faces: whether to absorb these escalating costs or risk a decline in market dominance, potentially offsetting the recent margin improvements.

Wall Street's Insights and Forecasts

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Wall Street analysts are optimistic about Amazon's potential growth. According to projections from 67 analysts, the average target price for Amazon.com Inc (AMZN, Financial) is $246.82. This target price is supplemented by a high forecast of $295.46 and a low of $195.00. Based on these estimates, investors could see an upside of 32.16% from the current stock price of $186.76. For more comprehensive forecast data, you can visit the Amazon.com Inc (AMZN) Forecast page.

Brokerage Recommendations and GF Value

With a consensus recommendation from 73 brokerage firms, Amazon's (AMZN, Financial) average brokerage recommendation sits at 1.8, indicating an "Outperform" status. On the rating scale from 1 to 5, where 1 represents a Strong Buy and 5 indicates Sell, this suggests a favorable outlook for the stock.

However, the GuruFocus estimates paint a slightly different picture. They suggest an estimated GF Value for Amazon.com Inc (AMZN, Financial) of $183.43 in the next year, which implies a marginal downside of 1.78% from its current trading price of $186.76. The GF Value is a representation of what the stock's fair market value should be, based on historical trading multiples, past business growth, and future performance projections. For a deeper dive into the numbers, visit the Amazon.com Inc (AMZN) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.