- Square collaborates with Guy Raz to launch "The Way Up," a new video series celebrating American local business innovation.
- The series, featuring six Square-powered businesses, highlights the transformation of dreams into successful enterprises.
- Episodes will be available on various platforms including Square's YouTube channel and Guy Raz's podcast.
Square has unveiled a new video series titled "The Way Up," in partnership with renowned podcast host Guy Raz. This initiative focuses on the entrepreneurial journey and showcases the success stories of local businesses across America. The series emphasizes the resilience and innovation of business owners who have leveraged technology and creativity to build thriving enterprises.
The series spotlights six remarkable businesses powered by Square’s tools and services. Featured businesses include Austin's Nixta Taqueria, a testament to culinary creativity, and Charles Pan-Fried Chicken, which expands Harlem's soul food tradition. Other businesses highlighted include The Sports Brain in Portland, Oregon, Vala's Pumpkin Patch in Gretna, Nebraska, Green Apple Books in San Francisco, and Rustler Hat Co. in Nashville, Tennessee.
Guy Raz, the acclaimed host of "How I Built This," commented on the series, stating, “With ‘The Way Up,’ we're diving deeper into the narratives of these business owners, illustrating how they are reshaping industries with their unique visions.”
Lindsey Irvine, Head of Marketing at Square, expressed pride in supporting the series, noting, “Through this platform, we illuminate the stories of resilience and reinvention – showcasing how these empowered entrepreneurs are not only building successful businesses but also shaping the future of their communities.”
The content from "The Way Up" will be available on multiple platforms, including full episodes on Square's YouTube channel, audio versions on Raz's "Wisdom From the Top" podcast, and through Square's publication, The Bottom Line. The series explores the challenges these businesses face and the strategies they employ to adapt and grow with the help of Square's ecosystem.
For more details on how Square can assist your business growth, visit their website at www.squareup.com.
