- Bridgeline Digital (BLIN, Financial) enhances eCommerce search with HawkSearch integration through Optimizely X-Connect.
- New features include AI-driven personalization and Unit of Measure Conversion for technical products.
- Smart Search, launching in summer 2025, aims to revolutionize product discovery.
Bridgeline Digital, Inc. (BLIN), a leader in AI-driven marketing technology, has announced a significant expansion of its HawkSearch implementation for a leading electrical distributor. This development aims to enhance the distributor's eCommerce experience via the Optimizely X-Connect Connector. The focus is on improving search relevancy and integrating Unit of Measure Conversion to streamline technical product searches.
Looking ahead, the distributor is gearing up to launch Smart Search in the summer of 2025. This feature promises to introduce AI-powered personalization, enhancing user interaction and efficiency in finding products. The strategic partnership with Optimizely and the transition to Xngage as the digital commerce partner further solidifies the distributor's commitment to innovation and customer satisfaction.
Ari Kahn, CEO of Bridgeline Digital, highlights the mutual dedication to advancing smart and efficient product discovery experiences. This expansion not only strengthens existing customer relationships but also underscores Bridgeline's commitment to continuous innovation in eCommerce solutions.
