- Orange 142, a division of Direct Digital Holdings (DRCT, Financial), releases a comprehensive guide for optimizing digital audio campaigns.
- The guide covers audience trends, targeting advantages, industry challenges, and emerging technologies like AI.
- Digital audio reaches over 228 million Americans monthly, presenting new opportunities for advertisers.
Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has launched its "Digital Audio Best Practices Guide" to assist marketers in maximizing their digital audio campaign efficiencies. This guide is a part of the Emerging Channels Council initiative by Orange 142 and offers strategic insights into leveraging digital audio as an influential marketing channel.
The guide highlights the rapid growth of digital audio, which now reaches more than 228 million Americans each month through platforms such as podcasts, streaming music, and internet radio. With the increasing popularity of these platforms, marketers have new opportunities to engage with diverse audiences through data-driven campaigns.
Under the leadership of SVP Lindsey Wilkes, the guide delves into key topics like audience trends, the advantages of precision targeting, and the challenges posed by platform fragmentation and privacy regulations. It also covers emerging developments such as AI-driven optimization and spatial audio, alongside privacy best practices and advanced measurement strategies.
"Our guide empowers marketers to fully utilize the dynamic landscape of digital audio, integrating storytelling with precise targeting," stated Lindsey Wilkes. The resource is intended to aid marketers in creating effective campaigns that resonate with audiences during pivotal, screen-free moments.
Marketers interested in exploring the opportunities in digital audio can access the Digital Audio Best Practices Guide at orange142.com/emerging-channels-hub. Orange 142 continues to provide innovative advertising solutions to elevate brand presence and foster audience connections.
