- Swiffer introduces the Sweep + Mop Deluxe, featuring its first-ever collapsible stick for easy storage.
- The new product offers both dry and wet cleaning capabilities, enhancing cleaning efficiency with fewer tools.
- Available now at major retailers, the Sweep + Mop Deluxe targets everyday dirt with innovative design and increased scrubbing power.
The household cleaning brand Swiffer, a part of Procter & Gamble's (PG, Financial) portfolio, has unveiled the Swiffer Sweep + Mop Deluxe, a groundbreaking development in their cleaning product line. This latest innovation introduces the first collapsible stick in the brand's history, making storage in tight spaces more convenient than ever before. The product is designed to meet consumer needs for compact yet effective cleaning solutions, combining dry sweeping and wet mopping in one versatile tool.
Engineered with consumer-focused research, the Sweep + Mop Deluxe features a collapsible stick that reduces from fifty to twenty-five inches, catering to the demand for space-saving storage in increasingly cluttered homes. Additionally, the product boasts a 360-degree swivel head for enhanced maneuverability, making it easier to clean hard-to-reach areas such as baseboards and under furniture. The new stick is significantly more durable, offering 50% more strength than its predecessors.
Swiffer's latest offering also introduces newly designed Heavy Duty Wet Cloths, which include a scrubbing strip with 75% more scrubbing power than previous versions. The accompanying Heavy Duty Dry Cloths are capable of trapping and locking twice the amount of dust and hair compared to a standard broom.
The Swiffer Sweep + Mop Deluxe is available for purchase at major retailers both in-store and online. The Starter Kit comes equipped with the collapsible stick, along with Heavy Duty Dry and Wet Cloths to deliver a comprehensive cleaning experience.
