- Lottery.com (LTRY, Financial) and Sports.com secure a strategic sponsorship deal with INDY NXT driver Sebastian Murray.
- The branding will be prominently featured on Murray's No. 2 Andretti Cape race car.
- The partnership includes digital content series, social media activations, and networking opportunities.
Lottery.com (NASDAQ: LTRY) has announced a strategic sponsorship deal with INDY NXT rising star Sebastian Murray, who races under the Andretti Cape team. This partnership will prominently display Lottery.com's branding on the rear wing and Sports.com's branding on the nose cone of Murray's No. 2 race car. This high-visibility placement is expected to maximize exposure during races and broadcasts.
The sponsorship will make its on-track debut at the Grand Prix of Alabama, scheduled from May 2-4, 2025, in Birmingham. Additionally, the sponsorship is accompanied by a behind-the-scenes series titled "Rookie Road," produced by Sports.com Studios. This series aims to engage fans by providing insider insights into Murray’s racing season. Furthermore, the partnership will include social media campaigns conducted over the remaining 13 races of the season.
This collaboration also opens doors to hospitality and networking opportunities linked with Andretti Cape, enhancing the strategic value for both brands in terms of relationship-building and brand narrative. Both Matthew McGahan, Chairman and CEO of Lottery.com, and Warren Macal, a board member, have underscored the alignment of this sponsorship with Lottery.com’s broader marketing strategy, which recently involved fan engagement initiatives like the Miami Grand Prix sweepstakes.
