Google (GOOG): Upcoming Trial Set in Ad Tech Antitrust Case

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May 02, 2025
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Key Highlights:

  • Google's (GOOG, Financial) antitrust trial begins on September 22, led by the Department of Justice.
  • Analysts forecast an average price target of $202.50 for Alphabet Inc (GOOG), indicating significant growth potential.
  • GuruFocus suggests a 19.18% upside based on GF Value estimates.

Google's Antitrust Trial: A Landmark Case

The U.S. District Court has set a pivotal date of September 22 for Google's (GOOG) antitrust trial. This case, initiated by the Department of Justice, challenges Google's stronghold in the ad tech sector. The trial seeks a significant restructuring, including the divestiture of its ad exchange and publisher ad server business, with detailed remedy proposals expected shortly.

Wall Street Analysts' Expectations

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Analyzing projections from 18 financial experts, the average one-year price target for Alphabet Inc (GOOG, Financial) stands at $202.50. This estimate spans a high of $225.00 and a low of $185.00, reflecting an anticipated upside of 21.75% from the current value of $166.33. For a deeper dive into these projections, please visit the Alphabet Inc (GOOG) Forecast page.

Brokerage Recommendations

The consensus from 22 brokerage firms rates Alphabet Inc (GOOG, Financial) at an average of 1.6, positioning it within the "Outperform" category. The rating metric spans from 1, denoting a Strong Buy, to 5, indicating a Sell.

GuruFocus GF Value Estimations

The estimated GF Value for Alphabet Inc (GOOG, Financial) is projected to be $198.23 in a year, suggesting a promising upside of 19.18% from its present price of $166.33. The GF Value represents GuruFocus' calculated fair value for the stock, derived from historical multiples and both past and expected future performances of the business. More comprehensive data is available on the Alphabet Inc (GOOG) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.