On May 2, 2025, UBS analyst Stephen Ju reiterated a "Buy" rating for Amazon.com (AMZN, Financial). The stock continues to attract attention as the analyst maintains a positive outlook despite a revision in the price target. This latest assessment highlights ongoing confidence in Amazon's prospects.
However, UBS has adjusted its price target for AMZN from USD 253.00 to USD 249.00. This revision reflects a 1.58% decrease from the prior target. Despite the lowered price target, the maintained "Buy" rating indicates an expectation of potential future gains for shareholders.
Amazon (AMZN, Financial) remains a focal point in the investment community as analysts continue to evaluate its performance and market position. Investors are advised to consider UBS's updated price target and sustained "Buy" rating when making investment decisions regarding AMZN.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 67 analysts, the average target price for Amazon.com Inc (AMZN, Financial) is $244.34 with a high estimate of $295.46 and a low estimate of $195.00. The average target implies an upside of 28.62% from the current price of $189.98. More detailed estimate data can be found on the Amazon.com Inc (AMZN) Forecast page.
Based on the consensus recommendation from 73 brokerage firms, Amazon.com Inc's (AMZN, Financial) average brokerage recommendation is currently 1.8, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Amazon.com Inc (AMZN, Financial) in one year is $184.80, suggesting a downside of 2.73% from the current price of $189.98. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Amazon.com Inc (AMZN) Summary page.
