Apple (AAPL, Financial) is set to revolutionize its iPhone lineup with significant changes, including the introduction of an ultra-thin 5.5 mm iPhone this year and a foldable model in 2026, featuring an edge-to-edge display. The upcoming 5.5 mm iPhone will be Apple's thinnest device yet, aiming to encourage more frequent consumer upgrades by addressing the slow upgrade cycle caused by incremental updates.
In 2026, Apple plans to launch its first foldable iPhone with a book-like design. When unfolded, it will boast nearly an 8-inch screen, while the folded size will be around 5.7 inches, balancing portability with a large-screen experience. Additionally, Apple will introduce the iPhone 18 Pro and iPhone 18 Pro Max with under-display sensors, eliminating the current dynamic island design for a true full-screen experience.
Apple is also adjusting its release schedule to manage production efficiently. By staggering the launch of different models, Apple aims to alleviate the pressure on manufacturing partners. Market analyst Horace Dediu suggests that releasing high-end models first could boost sales as consumers opt for premium devices initially. Despite a global slowdown in iPhone demand with a 2% decline in 2023, Apple strategically delays the next-generation base iPhone to stimulate overall growth.
