- Vita Coco (COCO, Financial) has launched a new Piña Colada Coconut Juice with pulp, expanding its coconut-based beverage lineup.
- The product combines pineapple flavors with coconut water and is now available nationwide.
- This strategic launch targets the summer market, enhancing Vita Coco's diverse product offerings.
Vita Coco (NASDAQ: COCO), a leader in the U.S. coconut water market, has unveiled its latest addition to the Coconut Juice lineup: Piña Colada Coconut Juice with pulp. This new flavor, launched just in time for the summer season, offers a blend of juicy pineapple flavors with hydrating coconut water and contains real coconut pulp, providing a tropical, vacation-like experience in a bottle.
The Piña Colada Coconut Juice is available nationwide through various channels, including major retailers, Vita Coco's official website, Amazon, and select e-commerce platforms. Vita Coco aims to capture the essence of a classic vacation drink, making it easily accessible for everyday enjoyment without the need for a blender or a beach setting.
Since its inception with Original Coconut Water, Vita Coco has continuously expanded its product line, offering innovative coconut-based beverages. With the introduction of Piña Colada Coconut Juice, the company delivers more variety to consumers seeking the natural benefits of coconut water in a fun and flavorful format.
For more information about Vita Coco and its product offerings, visit vitacoco.com or follow the brand on social media platforms like Instagram, TikTok, X, and Facebook.
