The U.S. Department of Justice has suggested that Google (GOOG, Financial) divest its AdX digital advertising marketplace and its DFP ad management platform. This proposal follows a judicial finding that Google unlawfully dominated two sectors of the online advertising technology market. According to the DOJ, these measures are crucial for dismantling Google's monopolistic hold and reintroducing competitive dynamics into the industry.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 18 analysts, the average target price for Alphabet Inc (GOOG, Financial) is $202.50 with a high estimate of $225.00 and a low estimate of $185.00. The average target implies an upside of 21.95% from the current price of $166.05. More detailed estimate data can be found on the Alphabet Inc (GOOG) Forecast page.
Based on the consensus recommendation from 22 brokerage firms, Alphabet Inc's (GOOG, Financial) average brokerage recommendation is currently 1.6, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Alphabet Inc (GOOG, Financial) in one year is $197.97, suggesting a upside of 19.22% from the current price of $166.05. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Alphabet Inc (GOOG) Summary page.
