- Lunchables introduces its first-ever dippable, no-thaw crustless PB&J to revolutionize snack time.
- The product is available nationwide, priced at $2.49 per pack.
- Kraft Heinz (KHC, Financial) aims for $2 billion incremental sales through innovations by 2027.
Lunchables has unveiled a groundbreaking addition to its product lineup with the launch of the new Lunchables PB&J. This first-ever no-thaw, crustless peanut butter and jelly option caters to both kids' love of dipping and parents' need for convenience. Each pack contains two creamy, crustless peanut butter sandwiches and a side of grape or strawberry-flavored dip, making it an easy and customizable snack option.
The launch marks the continuation of Lunchables' strategy to reinvent the refrigerated category, as explained by Danni Levin, Associate Director of Innovation at Lunchables. Addressing the common thaw-time frustration with PB&J products, Lunchables PB&J is ready to eat straight from the refrigerator, eliminating the typical 30-60 minute wait.
The excitement surrounding this launch is further amplified by the reunion of hip-hop legends Lil Jon and Twista. They have come together to remix the nostalgic hit "Peanut Butter Jelly Time," more than two decades after its original release. The song is available today on Lunchables' YouTube channel and can be added to playlists on Spotify.
This innovation follows the company's previous successful entry into the sandwich category with the introduction of Grilled Cheesies in 2023. As part of Kraft Heinz's (KHC, Financial) broader ambition, the company is targeting $2 billion in incremental sales through innovations by 2027. Kraft Heinz, with 2024 net sales of approximately $26 billion, continues to drive transformation in the packaged foods industry.
