- Keurig (KDP, Financial) introduces a "Price Lock Event" offering price guarantees on K-Cup® pods through 2025.
- New auto-delivery subscribers enjoy a 25% discount and can purchase premium brewers at a discounted rate.
- The event aims to protect consumers amidst rising coffee bean prices due to macroeconomic factors.
Keurig Dr Pepper (KDP) has announced its first "Price Lock Event," a limited-time promotion running from April 23 to May 23, 2025. This initiative allows new auto-delivery subscribers on Keurig.com to lock in their K-Cup® pod prices through 2025, safeguarding them from potential future price increases while still benefiting from any price drops. Subscribers will also enjoy a 25% discount on their orders during this period.
As a part of the promotion, new customers can access a Starter Kit for $49.99, which features premium brewers such as the K-Cafe SMART, K Supreme Plus SMART, or K Supreme SMART. However, to maintain the price lock benefits, customers are required to purchase 32 boxes over a 12-month period.
This initiative comes at a time when coffee bean prices are rising due to macroeconomic conditions. Keurig (KDP, Financial) aims to provide customers with peace of mind, offering them the flexibility to skip, swap, or cancel their subscriptions at any time, ensuring price protection while allowing them to benefit from any future price decreases.
Mark Gerner, VP of Keurig.com at Keurig, emphasized the company's commitment to delivering consistent value with this promotion, stating, "With The Price Lock Event, we're not just offering a promotion—we're offering peace of mind."
For more information, visit Keurig Dr Pepper or follow their updates on LinkedIn and Instagram.
