Wendy's (WEN, Financials) and rival McDonald's (MCD, Financials) both posted weaker-than-expected Q1 sales last week. Wendy's warned it no longer expects sales growth in 2025 and may instead see a decline. McDonald's pointed to growing financial strain on middle-income consumers.
JPMorgan said Wendy's current valuation presents a value opportunity, supported by potential gains in free cash flow and international growth. Still, the analysts flagged a 2% decline in fast-food traffic compared with recent quarters and pre-pandemic levels.
JPMorgan's more reserved tone reflects broader uncertainty across the sector, as consumer discretionary spending tightens. The firm sees upside but emphasized the need for franchise accountability and cost control in a challenging environment.
Investors may want to monitor how Wendy's balances international expansion with domestic softness and whether cost-focused strategies support long-term recovery.
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