- Asset Entities (ASST, Financial) announces a merger with Strive Asset Management to form a publicly traded Bitcoin Treasury company.
- The combined entity plans to maximize Bitcoin exposure and expand its shelf registration to $1 billion.
- Post-merger, Strive Enterprises will own 94.2% of the company, with Asset Entities shareholders holding 5.8%.
Asset Entities Inc. (NASDAQ: ASST) has entered a definitive merger agreement with Strive Asset Management, aiming to establish the first publicly traded Bitcoin Treasury company. Operating under the Strive brand, the company will remain NASDAQ-listed. The newly combined entity plans to maximize Bitcoin exposure per share, leveraging innovative financial strategies led by CEO Matt Cole.
Key strategies include a groundbreaking tax-free Bitcoin-for-stock exchange under Section 351, acquiring cash at discounted rates through mergers, and utilizing institutional expertise for Bitcoin accumulation. Post-merger, Strive Enterprises will hold 94.2% ownership, while existing shareholders of Asset Entities will retain 5.8%.
Strive Asset Management, which currently manages approximately $2 billion in assets, intends to expand its shelf registration to $1 billion to facilitate Bitcoin accumulation through equity and debt offerings. The company is committed to advocating for corporate Bitcoin treasury adoption, maximizing shareholder value while utilizing Bitcoin as a capital deployment hurdle rate.
The merger represents a strategic pivot for Asset Entities from its digital marketing services towards becoming a publicly-traded asset management Bitcoin treasury company. With its innovative tax-free exchange mechanisms and substantial capital-raising capabilities, the company positions itself uniquely in the market, promising potential advantages over traditional Bitcoin investment models.
Matt Cole, CEO and Chairman, will lead the company, bringing his extensive experience as a former fixed income portfolio manager overseeing $70 billion. His leadership is expected to innovate the firm's approach to Bitcoin accumulation, applying sophisticated treasury management techniques to enhance shareholder value.
