Wix.com (WIX, Financial) has unveiled its Model Context Protocol (MCP) Server, a cutting-edge tool designed to empower users ranging from developers to business owners with seamless access to production-ready business solutions. Through this platform, AI coding assistants and large language models (LLMs) are harnessed to generate code and manage various business needs using natural language.
The MCP Server by Wix provides broad access to Wix’s business solution functionalities, allowing users to effortlessly oversee their Wix-based enterprises. Developers and business owners alike can utilize AI assistants such as Claude, Cursor, and Windsurf to achieve tasks without the need for coding expertise or manual setup. Key features of the platform include inventory management, staff scheduling, secure checkouts, ticketing, and a versatile content management system (CMS).
Additionally, the MCP Server offers integrated CRM capabilities for lead management via forms and supports extensive back-office management within the Wix ecosystem. This development positions the platform as a comprehensive tool for managing, integrating, and enhancing various business operations.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 21 analysts, the average target price for Wix.com Ltd (WIX, Financial) is $240.67 with a high estimate of $300.00 and a low estimate of $169.11. The average target implies an upside of 46.63% from the current price of $164.13. More detailed estimate data can be found on the Wix.com Ltd (WIX) Forecast page.
Based on the consensus recommendation from 25 brokerage firms, Wix.com Ltd's (WIX, Financial) average brokerage recommendation is currently 2.0, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Wix.com Ltd (WIX, Financial) in one year is $123.19, suggesting a downside of 24.94% from the current price of $164.13. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Wix.com Ltd (WIX) Summary page.
WIX Key Business Developments
Release Date: February 19, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Positive Points
- Wix.com Ltd (WIX, Financial) achieved the 'Rule of 40' milestone a year ahead of schedule, showcasing strong execution and commitment.
- Bookings growth was impressive at 18% year over year, driven by the self-creators business and strong partner momentum.
- Partners' revenue grew by 30% year over year, reflecting success in capturing the professional market.
- The AI website builder has been a significant driver of conversion and purchase behavior, with over 1 million sites created.
- The company reported its first year of positive GAAP operating income, marking a significant financial milestone.
Negative Points
- There was a modest negative FX impact in Q4 due to elevated FX volatility, affecting bookings and revenue.
- Transaction revenue was lower than expected in Q4 due to situational GPV headwinds and FX impacts.
- The company is not modeling double-digit growth for self-creators in 2025, indicating potential challenges in this segment.
- There is a significant FX headwind anticipated for 2025, impacting the financial outlook.
- Despite strong performance, the net subscriber growth has been deemphasized as a KPI, which may concern some investors.
