- Gushers introduces the first-ever All Blue pack, featuring Blueberry Grape and a new Sour Blue Raspberry flavor.
- The launch responds to a 30% increase in social media mentions of "blue Gushers" over the past year.
- The new All Blue pack is available nationwide for an MSRP of $4.69.
MINNEAPOLIS -- In response to overwhelming fan demand, Gushers has launched the Gushers All Blue pack, its first-ever release featuring exclusively blue flavors. The pack includes the beloved Blueberry Grape and the newly introduced Sour Blue Raspberry, which has generated excitement thanks to candy trends on TikTok.
According to Stephanie Lensing, Brand Experience Manager for Gushers, mentions of "blue Gushers" surged more than 30% on social media in the past year. This prompted the brand to fulfill fans' requests for an all-blue variant. The new Sour Blue Raspberry flavor was inspired by the burgeoning popularity of sour candies, particularly on TikTok, providing a tangy twist to the classic sweet treat.
To celebrate the launch, Gushers has created a whimsical backstory for the All Blue pack, shared through the "Legend of Blue Gushers" on TikTok and Instagram. The six-count box of pouches retails at $4.69 and is available at retailers nationwide.
Gushers is a brand under General Mills (GIS, Financial), a leading global food company. General Mills reported fiscal 2024 net sales of $20 billion, demonstrating its robust market presence and innovative product development. The company continues to engage consumers by expanding its portfolio and adapting to emerging trends.
