Summary Highlights:
- Apple's potential AI integration in Safari could affect its lucrative deal with Google.
- Analysts predict an average price target of $234.21 for Apple, implying a 20.85% upside.
- GuruFocus estimates Apple's GF Value at $209.05, indicating a 7.87% upside.
Apple Inc. (AAPL) is exploring the integration of artificial intelligence search capabilities into its Safari browser, a strategic move that was disclosed during Google's ongoing antitrust trial by Eddy Cue. This technological advancement could significantly impact the annual $20 billion Apple receives from its agreement with Google to keep it as Safari's default search engine. The market's immediate response saw AAPL shares dip by 0.5% following the announcement.
Wall Street Analysts' Forecasts
Apple Inc. (AAPL, Financial) is under the analytical lens, with 43 analysts offering one-year price targets. The average target price is projected at $234.21, ranging from a high of $300.00 to a low of $141.00. This average target suggests a potential upside of 20.85% from the current trading price of $193.80. For further insights, visit the Apple Inc (AAPL) Forecast page.
According to 51 brokerage firms, Apple holds an average brokerage recommendation of 2.2, denoting an "Outperform" rating. The rating system spans from 1 to 5, where 1 indicates a Strong Buy, and 5 signals a Sell sentiment.
Utilizing GuruFocus metrics, the one-year estimated GF Value for Apple Inc. (AAPL, Financial) stands at $209.05. This estimates a 7.87% upside potential from its present trading price of $193.80. The GF Value represents GuruFocus' calculation of the stock's fair market value, deriving from historical trading multiples, business growth history, and future performance forecasts. More comprehensive data is available on the Apple Inc (AAPL) Summary page.
