Unity's Rollercoaster: Is the AI-Powered Vector Enough to Reverse the Slide?

Unity Software's Q1 2025 earnings reveal a shaky recovery as revenue drops 5% despite subscription growth.

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May 07, 2025
Summary
  • Unity’s revenue dips 5%, free cash flow turns positive, but doubts linger over its AI-driven Vector platform.
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Unity Software (U, Financial) just posted a 5% drop in Q1 2025 revenue to $435 million, narrowly beating expectations while adjusted EPS fell 14% to $0.24. Free cash flow swung positive, hitting $7 million from a $15 million deficit a year ago — a promising sign, but investors aren't sold yet. The stock dropped by 3.2% by 12.36pm before reversing course as doubts linger about Unity's path forward.

Unity's Create Solutions segment, which includes its subscription business, saw revenue slide 9% to $150 million as the company continues its "portfolio reset." But there's a silver lining: subscription growth stayed strong, even as pro services and consumption services stumbled. Meanwhile, the Grow Solutions segment, which includes Unity's ad business, dipped 4% to $285 million. The AI-driven Vector platform is trying to pull it back up, but it's still early days.

The chart tells the real story — revenue has been a rollercoaster, but EBITDA is hovering near breakeven while net income remains firmly in the red, underscoring Unity's struggle to translate sales into sustainable profit.

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With the Vector platform and subscription price tweaks in play, Unity needs to deliver strong execution to win back skeptical investors.

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