Fluent (FLNT, Financial) has teamed up with Rebuy Engine to introduce a new product called Rebuy Ads. This strategic partnership aims to provide a no-cost solution that enables merchants to enhance customer engagement and generate more revenue. The collaboration is focused on empowering businesses to optimize their advertising efforts.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 1 analysts, the average target price for Fluent Inc (FLNT, Financial) is $3.50 with a high estimate of $3.50 and a low estimate of $3.50. The average target implies an upside of 51.52% from the current price of $2.31. More detailed estimate data can be found on the Fluent Inc (FLNT) Forecast page.
Based on the consensus recommendation from 2 brokerage firms, Fluent Inc's (FLNT, Financial) average brokerage recommendation is currently 3.0, indicating "Hold" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Fluent Inc (FLNT, Financial) in one year is $2.31, suggesting a downside of 0% from the current price of $2.31. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Fluent Inc (FLNT) Summary page.
FLNT Key Business Developments
Release Date: February 28, 2025
- Revenue: $65.4 million in Q4 2024, a decrease of 10% from the prior year.
- Commerce Media Solutions Revenue: Increased 139% to $17.2 million in Q4 2024; full year revenue totaled $41.3 million, up 284% from 2023.
- Owned and Operated Revenue: Decreased 23% in Q4 2024 compared to the prior year; full year decrease of 29% from 2023.
- Media Margin: $16.5 million in Q4 2024, representing 25.3% of revenue, down from 33.1% in the prior year.
- Commerce Media Solutions Media Margin: $6.8 million or 39.3% of revenues in Q4 2024, up from 18.5% in Q4 2023.
- Operating Expenses: $16.9 million in Q4 2024, a decrease of $2.9 million from Q4 2023.
- Adjusted EBITDA: Negative $1.7 million in Q4 2024, compared to positive $2.5 million in Q4 2023.
- Net Loss: $3.4 million in Q4 2024, compared to a net loss of $1.9 million in the prior year period.
- Cash and Cash Equivalents: $10.7 million as of December 31, 2024.
- Total Debt: $31.9 million as of December 31, 2024.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Positive Points
- Fluent Inc (FLNT, Financial) achieved 139% growth in Commerce Media Solutions revenue in Q4 2024 compared to Q4 2023, and 284% growth for the full year.
- The Commerce Media Solutions business surpassed an annual revenue run rate of over $60 million as of December 31, 2024.
- Fluent Inc (FLNT) expects strong, year-over-year, triple-digit revenue growth in Commerce Media Solutions throughout 2025.
- The company has established several key partnerships with leading brands, enhancing its market position.
- Fluent Inc (FLNT) is leveraging its proprietary first-party data and AI-powered technology to drive growth in the Commerce Media segment.
Negative Points
- Fluent Inc (FLNT) reported a 10% decrease in total revenue for Q4 2024 compared to the prior year.
- The company's media margin decreased to 25.3% of revenue in Q4 2024 from 33.1% in the previous year.
- Adjusted EBITDA was negative $1.7 million in Q4 2024, compared to a positive $2.5 million in Q4 2023.
- Fluent Inc (FLNT) faced significant increases in media costs due to the US presidential election, impacting profitability.
- The discontinuation of the ACA portion of the Call Solutions business led to a $2.5 million non-recurring write-down of revenue.
