- Quad (QUAD, Financial) collaborates with Vistar Media to enhance its In-Store Connect retail media network.
- The integration of Vistar's technology enables automated, real-time programmatic ad buying.
- In-Store Connect is expanding its footprint to include Homeland Stores and The Save Mart Companies, reaching millions of shoppers.
Quad (QUAD), a prominent marketing experience company, has formed a strategic partnership with Vistar Media, a global leader in out-of-home (OOH) technology solutions. This collaboration aims to bolster Quad's In-Store Connect retail media network by integrating Vistar's advanced ad server and supply-side platform. This strategic move allows consumer packaged goods (CPG) brands to automate the purchase, placement, and optimization of ads in retail environments through automated, real-time programmatic bidding.
Launched in 2024, Quad's In-Store Connect features strategically placed digital signage and kiosks in retail locations, such as Homeland Stores and The Save Mart Companies. This network reaches millions of shoppers, providing brands with the opportunity to target consumers at the critical point of purchase decisions with enhanced precision and efficiency.
The integration with Vistar's technology connects Quad's in-store inventory to a network of thousands of brands and agencies that use programmatic platforms for media buying. This advancement enhances targeting and optimization capabilities for advertisers, making the ad purchasing process more attractive and streamlined for digital-first advertisers.
This initiative aligns with Quad's broader strategy to transition from a traditional printing company to a comprehensive "marketing experience company." By enhancing its digital capabilities, Quad is committed to remaining relevant in the rapidly evolving digital marketing landscape while leveraging its established relationships with CPG brands and retailers.
