Netflix (NFLX, Financials) is giving its TV app a major makeover. The update, rolling out globally over the next few months, is built to help users find something to watch—faster and more intuitively.
There's no revenue figure tied to the redesign, but it could help Netflix improve how long people stay on the app—and what they choose to watch next.
The revamped homepage now shows a big banner right up top with a recommended title. Scroll down and you'll see rows like “Your Next Watch” or “Only on Netflix,” all based on what you've seen, searched, or even which trailers you've clicked.
Content tiles are getting labels like “Emmy Award Winner” or “Recently Added” to give users more context before hitting play. Netflix also moved its navigation bar—what used to be tucked to the side is now placed across the top for easier browsing.
The redesign isn't just about looks. It's meant to lay the groundwork for where Netflix is heading next: live programming and TV-streamed games. Both are areas the company is quietly investing in, and this interface gives it room to highlight them front and center.
The company is also using more personalized data signals. For example, if a viewer searches for “rom coms” and Glenn Powell, the homepage could dynamically shift to highlight both.
On mobile, a TikTok-style vertical video feed is also being tested—another sign Netflix is experimenting with how people discover content.
This UI refresh may seem cosmetic, but it signals a deeper bet: that a smarter, cleaner interface will keep Netflix ahead in a crowded streaming landscape.
