- Autodesk (ADSK, Financial) launches "Let There Be Anything" campaign, its largest rebranding effort in 43 years.
- The Design and Make industries are projected to reach a $30 trillion global value by 2027.
- The campaign features real customer success stories and a U.S.-only ad starring Tony Hale airing during the NBA Playoffs.
Autodesk (ADSK) has embarked on a major brand transformation with the introduction of the "Let There Be Anything" campaign. This initiative marks one of Autodesk's most significant rebranding efforts in its 43-year history, aiming to redefine its brand identity and better connect with its global customer base. The campaign underscores Autodesk's evolution from being primarily known for AutoCAD to a comprehensive solution provider for the Design and Make industries.
The campaign includes a U.S.-only 60-second advertisement featuring Emmy-winner Tony Hale, which debuted during the NBA Playoffs. By highlighting real customer success stories, Autodesk intends to showcase the impact of its technology in various fields. Noteworthy participants in the campaign include architect Noella Nibakuze, adaptive bike designer Noel Joyce, and animator Cinzia Angelini, each illustrating Autodesk's reach and influence across diverse industries.
With over 300 million professionals working in the Design and Make sectors, these industries are expected to achieve a global market value of $30 trillion by 2027. Through its redesigned brand identity, Autodesk aims to unify its portfolio, emphasizing its role in empowering professionals to innovate and create more efficiently.
"This campaign is a celebration of human ingenuity and a tribute to the brilliance of our customers," said Dara Treseder, Chief Marketing Officer of Autodesk. "It marks the next chapter of our brand and reinforces our commitment to helping people design and make anything." Autodesk's refreshed branding aligns with its commitment to fostering innovation and transformation for its customers worldwide.
