CROX Stock Upgraded by Williams Trading with Raised Price Target | CROX Stock News

May 12, 2025

Williams Trading has upgraded Crocs (CROX, Financial) from a Hold to a Buy rating, significantly increasing the price target from $83 to $135. The positive momentum in the company's Q1 performance is attributed to a 12% growth in international currency-neutral revenue for the Crocs brand, alongside better-than-expected sales for the HeyDude line. Despite uncertainties in tariffs and demand, which led Crocs to retract its initial outlook, a reduction in tariffs on Chinese goods from 145% to 30% caught Crocs by surprise. Williams Trading considers the stock to be "inexpensive" while acknowledging that Crocs is effectively generating returns for shareholders. They believe that emphasizing brand equity over expanding shelf space could enhance the overall value of both the Crocs and HeyDude brands.

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