FOX Advertising has unveiled the OneFOX converged media platform, a cutting-edge initiative powered by AdRise's advanced AI technology. This new platform is designed to enhance advertising by utilizing audience insights and contextual data along with behavioral analytics. The aim is to deliver more personalized advertising experiences for consumers while boosting effectiveness for advertisers. The platform's foundation was laid over a year ago with AdRise creating key tools for integrated planning, activation, and measurement across FOX's various media outlets, including FOX Entertainment, FOX Sports, FOX News Media, and Tubi.
The rapid advancement of machine learning and large language models has opened new opportunities in the sector, and FOX's investment in AdRise has positioned it as a leader in next-generation capabilities. These developments focus on a data strategy that reduces dependence on identity-based methods, instead relying on AI-driven analysis to achieve desired outcomes. This approach is set to transform data management practices, such as clean rooms and retail media networks, into secure data cooperatives.
