- Jones Soda (JSDA, Financial) collaborates with Crayola on a special 12-pack featuring unretired crayon colors.
- The limited-edition collection pairs six Jones flavors with Crayola colors, aiming to boost brand visibility.
- Launch coincides with Crayola's year-long "unretirement" of nostalgic crayon colors for back-to-school sales in 2025.
Jones Soda (JSDA) has announced a strategic partnership with Crayola to launch a special co-branded 12-pack of craft sodas. The unique collaboration blends Jones Soda's vibrant flavors with Crayola’s temporarily unretired nostalgic crayon colors, presented in a Crayola box-style packaging complete with a crayon box. This initiative is set to hit shelves just in time for the 2025 back-to-school season.
The limited-edition collection will feature popular Jones Soda flavors, each with a custom label that correlates with a Crayola crayon color: Berry Lemonade (Blizzard Blue), Pineapple Cream (Dandelion), Green Apple (Magic Mint), Grape (Violet Blue), Strawberry Lime (Mulberry), and Orange & Cream (Orange Red). Alongside these sodas, the included crayon box will feature eight vibrant colors, adding Raw Umber and Lemon Yellow to the mix.
This venture not only marks a celebration of color and creativity, inspired by Crayola's unprecedented unretirement of fan-favorite colors but also represents an opportunity for Jones Soda to increase its market visibility. By aligning with a well-known brand like Crayola, Jones Soda is poised to reach new retail channels and attract a broader customer base, particularly younger consumers. According to Jones Soda CEO Scott Harvey, the novelty and appeal of the oversized Crayola-style packaging, combined with Crayola's distribution channels, position this collaboration to be their most successful yet.
Crayola's celebration of creativity through color is a comprehensive initiative that spans product innovation and strategic partnerships. "Our collaboration with Jones Soda is an unexpected, playful way to create a highly collectible product that resonates with both brands' audiences," said Crayola Chief Marketing Officer Victoria Lozano.
The Jones Soda + Crayola special edition will be available throughout 2025, with additional seasonal surprises planned during key retail moments like back-to-school and holiday periods. This collaboration is part of Jones Soda's broader strategy to forge partnerships that drive growth and expand their consumer reach.
