- Carvana (CVNA, Financial) extends its multi-year sponsorship with the Professional Pickleball Association (PPA Tour).
- The partnership has significantly boosted pickleball's popularity, attracting over 320,000 spectators in 2024.
- Carvana's involvement has increased prize payouts to players, totaling over $30 million.
Carvana (CVNA), a leading e-commerce platform for used cars, has announced the renewal of its multi-year title sponsorship with the Professional Pickleball Association (PPA Tour). This extension builds on their successful collaboration since 2022, which has played a pivotal role in establishing pickleball as America's fastest-growing sport. The continued partnership will maintain the series of events under the Carvana PPA Tour brand, introducing enhanced fan experiences, expanded tournament coverage, and increased prize opportunities for players.
Ryan Keeton, Co-Founder and Chief Brand Officer of Carvana, emphasized the partnership's success, stating, "Our collaboration has exceeded expectations, reflecting our shared commitment to the sport’s growth. We’re thrilled to keep supporting pickleball's passionate players and fans as it continues to unite communities across the country."
Since the inception of their partnership, the Carvana PPA Tour has witnessed record participation, with over 320,000 attendees in 2024 and millions more engaging through various media channels. Carvana's sponsorship has facilitated a rise in player rewards, with the tour offering more than $30 million in prize money and payouts to over 130 professional athletes.
The partnership also marked a media innovation milestone with the establishment of Pickleballtv, a 24-hour network created in collaboration with the Tennis Channel, which aims to expand the sport's audience nationwide. Additionally, fan engagement initiatives like "Carvana’s Road to the Finals" have created memorable experiences, including vehicle gifts to standout pros, amateur players, and fans.
Connor Pardoe, Founder and CEO of the PPA Tour, praised Carvana's integral role in professional pickleball's growth, stating that Carvana is the most impactful sponsor of the sport, aligning perfectly with their vision of elevating pickleball to new heights.
The 2025 season promises an array of upgraded experiences for fans and amateurs alike, with over 20 marquee tour stops planned, making it the tour's most ambitious and engaging year to date.
