- Riyadh Air selects Sabre Corporation (SABR, Financial) as its first global distribution partner, enhancing its retailing and distribution strategy.
- The partnership integrates New Distribution Capabilities (NDC) and traditional content, expanding Sabre's market presence in Saudi Arabia.
- Riyadh Air aims to become the world's first native digital airline, leveraging Sabre's technology solutions for dynamic travel offers.
Sabre Corporation (NASDAQ: SABR), a leading technology provider for the global travel industry, has secured a groundbreaking global distribution agreement with Riyadh Air, the new national airline of Saudi Arabia. This strategic partnership positions Sabre as Riyadh Air's first global distribution partner, highlighting Sabre's influence in the region and its technological prowess.
The collaboration empowers Riyadh Air to distribute both New Distribution Capability (NDC) and traditional fares through Sabre’s marketplace, enabling advanced, personalized travel offers. This is part of Riyadh Air's strategy to establish itself as a native digital airline, utilizing Sabre's comprehensive technology solutions to enhance booking experiences and broaden market reach.
Building on an existing IT partnership, which includes the use of SabreMosaic™ for Offer Management, this agreement allows Riyadh Air to access Sabre’s extensive global network of travel agents, corporate buyers, and consumers. The integration of Sabre's multi-source content approach supports Riyadh Air's ambition to transform travel retailing and distribution, promising dynamic and personalized customer experiences.
Sabre's Vice President of Airline Distribution, EMEA, Alessandro Ciancimino, emphasized that their strategy is designed to deliver seamless access to relevant content, which aligns with Riyadh Air's growth plans and enhances its capability to meet evolving traveler expectations. This partnership not only validates Sabre's relevance in the airline distribution ecosystem but also sets the stage for potential revenue growth as Riyadh Air expands its operations.
