- Google Cloud and Philips (PHG, Financial) collaborate to revolutionize digital asset management using AI.
- Philips processes over 200,000 images into 8,000 unique assets within hours, reducing operational costs and enhancing brand consistency.
- Collaboration introduces new marketing capabilities like accelerated A/B testing and improved campaign management.
Google Cloud and Philips (PHG) have announced a strategic collaboration aimed at transforming Philips' digital asset management through the use of advanced AI technology. Utilizing Google Cloud's Vertex AI platform, Philips successfully processed and matched more than 200,000 images into 8,000 unique, brand-aligned assets within hours, a process that previously would have required extensive manual labor.
This innovative solution uses a custom algorithm capable of recognizing visual structure and similarity across different image formats, even when images have been cropped, resized, or reformatted. This advancement significantly enhances Philips' marketing operations by streamlining asset governance, ensuring brand consistency, and reducing operational costs.
Beyond operational improvements, this collaboration unlocks strategic marketing opportunities for Philips, including faster A/B testing and better campaign management support. The partnership marks a major leap forward in Philips' asset lifecycle management, enabling the company to refresh consumer touchpoints more rapidly, reduce compliance risks, and maximize the impact of its marketing assets.
"Powered by Google's AI, this breakthrough in asset management is transforming how we work," commented Claudia Calori, Head of Marketing Excellence at Philips Personal Health. Philips is not only setting new benchmarks for operational efficiency and innovation but also paving the way for future automation and scalable digital solutions.
