- Nutri-Grain, a brand of Kellanova (K, Financial), refreshes its iconic snack bars with enhanced nutrition and new design.
- The updated bars feature 10 grams of whole grains and 10 essential vitamins and minerals.
- Nationwide rollout includes popular flavors like strawberry and apple cinnamon, with brand activations planned for summer.
Kellanova (K) has announced a comprehensive upgrade to its Nutri-Grain brand, introducing a revamped line of snack bars that offer improved nutritional benefits. The new Nutri-Grain bars now contain 10 grams of whole grains and 10 essential vitamins and minerals, aiming to address the significant under-consumption of whole grains among Americans. A study from Tufts University reveals that most Americans consume only 39% to 61% of the recommended daily intake of whole grains. By enhancing the nutritional profile of its bars, Nutri-Grain seeks to bridge this dietary gap.
The redesigned Nutri-Grain bars maintain their well-loved taste, offering a satisfying texture with a delicate crumble and a fruity filling available in a variety of flavors including strawberry and apple cinnamon. The brand has also updated its packaging, adopting a straightforward design that highlights key ingredients, making it easier for consumers to make informed snack choices.
The nationwide rollout of the new Nutri-Grain bars is currently underway, accompanied by a series of brand activations scheduled for later this summer. These activations are designed to connect with consumers and invite them to experience the refreshed Nutri-Grain, which is tailored to meet the needs of busy individuals looking for nutritious snacking options.
Kellanova (K, Financial) continues to demonstrate its commitment to providing accessible and nutritious snack options, reinforcing its position as a leader in the global snacking industry. With its refreshed Nutri-Grain bars, Kellanova aims to inspire better eating habits while delivering the familiar flavors that consumers love. For more information, visit www.nutrigrain.com.
