- Reborn Coffee (REBN, Financial) signs a non-binding MOU with Tori AI to enhance operations with smart retail technology.
- The partnership aims to implement AI-driven solutions for inventory automation and personalized customer interactions.
- First AI-driven drive-thru to be showcased at 5050 W Russell Rd. in Las Vegas, NV.
Reborn Coffee, Inc. (REBN), a leader in the specialty coffee market, has entered into a non-binding Memorandum of Understanding (MOU) with Tori AI, an AI company focused on smart environments. This partnership seeks to revolutionize Reborn Coffee's operations through the introduction of advanced AI-powered retail solutions.
The collaboration will focus on deploying AI technologies that provide dynamic ordering prompts, automate inventory management, enhance staff optimization, and offer personalized menu suggestions. These innovations are designed to boost operational efficiency and tailor customer experiences at Reborn Coffee locations.
Reborn Coffee plans to exhibit these new capabilities at its upcoming AI-driven drive-thru location at 5050 W Russell Rd. in Las Vegas, NV. CEO Jay Kim emphasizes that this implementation will help reduce labor costs, increase upselling through real-time data analysis, and create a smarter CRM engine that adapts to customer preferences.
Though the MOU is currently non-binding, it outlines the mutual interest of both parties in exploring this partnership further. Future agreements will necessitate separate binding contracts. The rollout at the Las Vegas drive-thru will serve as a test case for the new technologies.
