- Informatica (INFA, Financial) and Salesforce expand partnership with AI-driven customer intelligence integration.
- Integration will enhance Salesforce’s Agentforce with enriched data from Informatica’s Master Data Management platform.
- The offering is expected to be globally available in the second half of 2025 via Salesforce AppExchange.
Informatica (INFA), a global leader in AI-powered enterprise cloud data management, has announced an expansion of its partnership with Salesforce to deliver AI-driven customer intelligence. The integration will enhance Salesforce’s Agentforce platform by leveraging Informatica’s Intelligent Data Management Cloud™. This collaboration aims to augment customer experiences by integrating enriched data and AI capabilities into sales and service processes.
Central to this initiative is Informatica’s Master Data Management (MDM) solution, which compiles "golden records" from multiple enterprise systems to ensure high data quality. These records will be instrumental in supporting AI agents built on Salesforce’s Agentforce, facilitating critical use cases in both B2C and B2B environments. The partnership was unveiled at Informatica World, the company's annual data management and AI conference in Las Vegas.
Key planned capabilities include comprehensive customer insights, enhanced customer service experiences, and enriched sales interactions. This integration will provide Salesforce customers with a robust platform to drive personalized and compliant AI interactions, promising significant advancements in how businesses engage with their customers globally.
