- TD SYNNEX (SNX, Financial) launches the next phase of its Destination AI™ program to enhance partners' AI strategies.
- The program focuses on AI-enabled technologies across sectors like security, networking, and cloud.
- New tools like the Destination AI™ Solution Grid aim to streamline partners' AI market entry and growth.
TD SYNNEX, a leading global distributor and solutions aggregator, has announced significant enhancements to its industry-leading Destination AI™ program. This evolution is designed to modernize partners' AI strategies and leverage the increasing demand for AI-enabled solutions. The updated framework highlights a holistic approach to AI go-to-market strategies, emphasizing AI-ready infrastructure and high-growth technologies.
The transformed Destination AI™ program now includes the Destination AI™ Solution Grid, a tool that assists partners in visualizing AI opportunities aligned to their capabilities and strategic goals. This visual aid coordinates with the program's partner AI profiling system, which categorizes partners as Aware, Ready, or Expert in AI. These categorizations help partners navigate the complexity of AI solutions and align with opportunities that match their technical and sales capabilities.
Mark Martin, Global Vice President of Data & AI and Vendor Transformation at TD SYNNEX, stated that the enhancements aim to connect partners with the AI vendor ecosystem and help them develop the specialized skills necessary for success in a rapidly evolving market. Ed Morales, North America Vice President of AI and Digital Transformation Strategy, added that the North America team has introduced the Solution Grid to simplify partners' AI journeys and match them to their strengths.
Internally, TD SYNNEX is investing in AI-focused training initiatives, including the Global Specialized Skills curriculum, to upskill its workforce. The creation of Destination AI™ Champions is a notable development, with these individuals guiding partners through their AI journey as business outcome-oriented experts.
The enhanced Destination AI™ program, including the new Destination AI™ Partner Assessment Tool for evaluating AI readiness, was previewed to partners at the 2025 High-Growth Conference in Los Angeles. For more details on the program's enhancements, interested parties can visit the TD SYNNEX website.
