- AUDIENCEX unveils three innovations to enhance marketing performance with AI-driven tools.
- Admatx, PriceFix, and AXi Simulator are designed to improve efficiency, ROI, and predictability.
- AXi Simulator reduces validation cycles from 8 weeks to 12 days, cutting research costs by 75%.
AUDIENCEX (VADP, Financial) has announced the launch of three major technological innovations aimed at revolutionizing marketing performance through the use of advanced AI and data analytics. The company introduced Admatx, PriceFix, and AXi Simulator, each designed to address the modern challenges brands and agencies face in a volatile economic climate.
The Admatx platform is a self-serve DSP that integrates with The Trade Desk’s Kokai infrastructure. This integration enhances AI-powered media buying capabilities, allowing real-time optimization and seamless campaign activation across multiple channels such as CTV, video, display, native, and audio.
PriceFix offers a performance-guarantee model with fixed pricing for CPA outcomes. Utilizing advanced predictive modeling, PriceFix provides real-time optimization and ensures consistent results across all cross-channel spend, taking the risk out of performance-based pricing.
The AXi Simulator employs agentic AI to create lifelike synthetic personas, which can test thousands of marketing scenarios, significantly reducing validation cycles from 8 weeks to just 12 days. This tool not only accelerates market entry but also decreases research costs by up to 75% by identifying target audience segments and message resonance ahead of launches.
AUDIENCEX's strategic advancements reflect a commitment to helping marketers make smarter decisions by leveraging intelligent automation and predictive analytics. These innovations aim to streamline workflows, reduce waste, and enhance operational efficiency, ensuring brands can thrive even in challenging market conditions.
