Apple generates approximately $20 billion annually from its App Store, as reported by Mark Gurman in a recent news briefing. The platform provides developers with several benefits, including the elimination of the need to establish their own payment systems, manage accounts, and handle refunds. Additionally, developers can take advantage of promotional tools and family sharing options.
However, this convenience comes at a cost. Small developers, who earn less than $1 million annually, are required to pay a 15% commission to Apple. In contrast, larger developers face a 30% commission fee.
This revenue model has proven highly lucrative for Apple, highlighting the significant role the App Store plays in the company's financial ecosystem.