Q1 2025 Bjorn Borg AB Earnings Call Transcript

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May 16, 2025


Refinitiv StreetEvents Event Transcript
E D I T E D V E R S I O N

BORG.ST - Bjorn Borg AB
Q1 2025 Bjorn Borg AB Earnings Call
May 16, 2025 / 06:00AM GMT

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Presentation
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Unidentified_1 [1]
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Good morning guys, and happy Friday and welcome to our Q1 20,215 investor presentation.

So first things first, we've kicked off the year with the record sales. So, and never before we started a year in such a good way, and it's a lot of reasons for that. One, of course, is our food for integration. So for those that have been following us for a while, about a year ago, in the beginning of 2024, our license partner went bankrupt. We.

Very quickly decide to take it over to integrate it and we've been doing that ever since and that is progressing in a very good way so footwear is not only growing but also of course when we now review the collection looking at the distribution there's just a lot of things pointing in the right
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