- Leslie's (LESL, Financial) launches a revamped Pool Perks Rewards Program with tiered benefits.
- New loyalty tiers include Perks, Perks Elite, and Perks MVP, offering increasing rewards for pool enthusiasts.
- Enhanced program aligns with company focus on customer-centricity and enhancing the pool ownership experience.
Leslie's, Inc. (LESL), a leading brand in the U.S. pool and spa care industry, has introduced a refreshed Pool Perks Rewards Program. This initiative aims to enhance customer loyalty through a tiered system offering progressively greater benefits across three membership levels: Perks, Perks Elite, and Perks MVP.
All members of the program earn points for every dollar spent, alongside qualifying for free shipping on orders over $75 and access to exclusive local events. Perks members earn $1 for every 50 points accumulated, while Perks Elite members earn the same for every 33 points, plus enjoy a 25% discount on floats. MVP members, the highest tier, earn $1 for every 20 points and receive a 50% discount on floats.
"Our new tiered Pool Perks Rewards Program is one more way we are delivering against our key pillars of customer centricity and convenience, offering personalized offers to enhance the pool experience," commented Jason McDonell, CEO of Leslie's, Inc.
Leslie's commitment to customer satisfaction is evident in this strategic update, aimed at attracting new customers while rewarding loyal ones. Visit Leslie's stores or sign up online at Lesliespool.com to take advantage of the Pool Perks Rewards Program.
