Google Expands AI Programming Tool Jules Globally, Challenging Rivals

May 20, 2025

Google (GOOGL, Financial) has expanded its AI programming assistant, Jules, from private preview to global public beta. Developers with a Google and GitHub account can now access this tool for free. Jules aims to challenge existing players like GitHub Copilot and OpenAI Codex in the rapidly growing AI programming tools market.

Google's strategy includes offering users up to five free tasks per day and two concurrent tasks, lowering entry barriers and introducing competitive pricing in the AI development space. More than just a code completion tool, Jules can also deploy virtual machines, clone GitHub repositories, and automate bug fixes, version upgrades, and testing.

Originally launched at the end of 2024 with Gemini 2.0, Jules now operates on the upgraded Gemini 2.5 Pro model. This update enhances its ability to follow repository contribution guidelines and reason over large project histories. Google plans to introduce more enterprise features and paid upgrade options in the future, although pricing details are not yet disclosed.

Early users find Jules more intuitive and user-friendly compared to OpenAI's Codex, despite some criticism regarding its interface design. The AI programming competition is intensifying with OpenAI's Codex and Microsoft's (MSFT) new AI editor features for VS Code.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.

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