Google (GOOG, Financial) has been evaluating whether to grant publishers greater authority over the use of their content in training AI models, according to an internal document. Despite initial considerations, the company decided against implementing these measures. This decision arises in the wake of the U.S. Department of Justice's push for reforms aimed at reducing Google's market influence. The DOJ suggests that publishers should have the option to opt out of contributing their content for AI model training.
Google, however, contends that implementing such a system would be excessively complex and expensive. These discussions come as part of broader efforts to address concerns over Google's dominant position in the market. The company faces increasing pressure from regulatory bodies to alter its practices, specifically in ways that could potentially empower content creators and balance competitive dynamics.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 18 analysts, the average target price for Alphabet Inc (GOOG, Financial) is $201.56 with a high estimate of $225.00 and a low estimate of $185.00. The average target implies an upside of 20.07% from the current price of $167.87. More detailed estimate data can be found on the Alphabet Inc (GOOG) Forecast page.
Based on the consensus recommendation from 22 brokerage firms, Alphabet Inc's (GOOG, Financial) average brokerage recommendation is currently 1.6, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Alphabet Inc (GOOG, Financial) in one year is $197.33, suggesting a upside of 17.55% from the current price of $167.87. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Alphabet Inc (GOOG) Summary page.
